A track runner for Team USA crossing the finish line

Tommie Smith and John Carlos making a defiant gesture from the awards podium at 1968 Olympics

WFA company summary in white lettering on a black background

A player dribbling a basketball down the court

WFA billboard with a basketball team on it

Workforce Athletics sign hanging from a window

A tennis player with racquets and tennis balls

Aerial view of a basketball court with the WFA logo in the center

Photo of a track team member lacing their cleats with the words "Suit Up" at the forefront

A photo of an individual playing volleyball, and another playing basketball

A photo of Paul Richards attempting a jumpshot

A volleyball player attempting to serve the ball

A soccer player dribbling the ball down the field

Two teammates giving one another a high five on the field

A basketball player taking a shot against the opposing team

Net profit in black letters on a white background

A grid with images of items that are available in the shop

A screenshot of the results of the Google versus LinkedIn basketball game

A white background with various words written on it in a black font

A collage of photos including WFA volleyball, soccer, and basketball players

Photo of a basketball player smiling next to a statement mentioning the goal of WFA

Workforce Athletics (WFA) offers premium sports programs with turnkey services that allow Employee-athletes to develop leadership skills, bond with coworkers, and facilitate collaboration. WFA partnered with Tractorbeam to develop their core brand and league architecture to help recruit Bay area companies to play ball.

Our challenge was to emphasize teamwork among companies and their employees, and to illustrate the high-quality standard and care Workforce Athletics gives its employee-athletes. Beer leagues who?

Inspired by victory poses big and small, the collaboration that comes from sport, and the precise gridlines of a playing field or court, the brand gives a nod to the world of sports and the players who give it their all every game.

While working with WFA, their sports programs attracted over 30 leading companies, created three all skill-level leagues, and expanded into Soccer, Basketball, and Volleyball. All generating a sense of company pride and inspiring a new type of team work.

Brand Design

Brand Architecture

Creative Execution

Play like a pro: Creating team sports for companies

Positioning

Vision/Mission

Voice Guidelines

Content Writing

Brand Playbook

Pitch Deck

Brand Identity

Brand Guidelines

Campaign Development

Brand Collateral

Video

Animation

Brand Audit

Laying the groundwork for a leader in home appliances

Technology

Retail

Paid Media

Bringing 25 years of radio ads into the digital era

Automotive

Digital art of a car driving on a city street displayed on a computer monitor

Optimizing a luxury resort in the Dominican Republic

Hospitality

Illustration of a Person Lounging Under Palm Trees on a Beach

Baiting the hook for a performance fishing brand

Box of H2OX fishing line on a dark blue background

UI/UX

Real Estate

Illustration of apartment buildings against a nighttime sky

Framing up the digital transformation for luxury eyewear

Fashion

What appears to be a man covered in chrome looking through a pair of luxury glasses

Bringing coastal vibes to the North Texas suburbs

Food & Beverage

Web Development

Building community connections with an editorial platform

Cityscape with colored location pins on buildings

Pointing men's activewear in the right direction

R.O.W Henry Hoodie and retail tags on a blue background

Bridging the online gap for a 150-year-old mountain resort

Illustration of People Canoeing Just Outside of Mohonk Mountain House

Boosting box office sales at a dine-in theater experience

Stylized illustration of a burger, fries, and popcorn on a table in a movie theater

Organizations

Setting the table for a culinary goods brand

Working out a modern in-house athleisure brand

Upscale dining in the historic Pittman Hotel

Opening the doors to Deep Ellum’s first hotel

Stack of print assets for The Pittman in Deep Ellum

Tailoring a digital strategy for a luxury fashion brand

Silhouetted Illustrations of Women in High Fashion Clothing

Exploring the world with a legacy timepiece

Building a new community in a historic downtown neighborhood

Setting up a Dutch leisure brand for stateside success

Digital art of a living room featuring fatboy furniture with a fatboy logo

Amplifying a family-owned Filipino restaurant

An eccentric identity for a charming Southern kitchen

Celebrating 50 years of design with Dallas visual artists

Digital DSVC 50th anniversary poster by Tractorbeam

Sixty Vines logo on a red and pink background with an organic design

A creative and digital agency serving fashion, tech, and retail through branding, design, web design, digital marketing, and being awesome.

Tractorbeam builds and grows compelling brands that drive real impact.

Workforce Athletics