http://www.tractorbeam.com Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors Tue, 20 Mar 2012 22:10:46 +0000 http://www.tractorbeam.com en http://www.tractorbeam.com/Ostroblue-Topaz http://www.tractorbeam.com/following/tractorbeam.com/Ostroblue-Topaz Tue, 20 Mar 2012 22:10:46 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 1812549 Third-generation, family owned gem company that is the largest topaz miner in the world, supplying stones to manufacturers and designers around the globe. Challenge Create a retail brand for a premium line of topaz. Develop a strategy to take the product directly to market, select the appropriate retail partners, and position the brand in the competitive "branded gem" space. Execution Established a compelling, retail-oriented brand and website. Directed original photography shoot. Developed a strategy and pitch to approach QVC and national brick & mortar retailers, resulting in orders and impressive sales figures in the TV channel. <img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_1_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_1_o.jpg" data-mid="15530689" caption="Logotype design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_2_12_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_2_12_o.jpg" data-mid="15530639" caption="Retouching the concept" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_3_13_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_3_13_o.jpg" data-mid="15530640" caption=" Image before retouching" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_4_14_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_4_14_o.jpg" data-mid="15530642" caption=" Image after retouching" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_5_15_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_5_15_o.jpg" data-mid="15530643" caption="Final brand image" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_6_1_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_6_1_o.jpg" data-mid="15530438" caption=" Print campaign" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_7_2_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_7_2_o.jpg" data-mid="15530441" caption=" Print campaign" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_8_3_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_8_3_o.jpg" data-mid="15530446" caption=" Print campaign" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_9_4_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_9_4_o.jpg" data-mid="15530448" caption=" Website design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_10_5_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_10_5_o.jpg" data-mid="15530450" caption=" Website design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_11_6_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_11_6_o.jpg" data-mid="15530454" caption=" Website design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_12_7_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_12_7_o.jpg" data-mid="15530456" caption=" Website design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_13_8_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_13_8_o.jpg" data-mid="15530461" caption=" Website design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_14_9_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_14_9_o.jpg" data-mid="15530463" caption=" Website design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_15_10_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_15_10_o.jpg" data-mid="15530464" caption=" Website design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_16_11_768.jpg" width="768" height="500" width_o="1024" height_o="667" src_o="http://payload.cargocollective.com/1/2/65848/1812549/ostro_website_16_11_o.jpg" data-mid="15530465" caption=" Website design" border="0" align="left"/> pageTracker._trackPageview("/Ostro_Blue"); http://www.tractorbeam.com/Sissy-s-Southern-Kitchen http://www.tractorbeam.com/following/tractorbeam.com/Sissy-s-Southern-Kitchen Mon, 19 Mar 2012 23:24:25 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 3034629 A southern-inspired concept from celebrity chef Lisa Garza, serving favorites like fried chicken, shrimp & grits, and low country gumbo. Challenge Create a brand that complements the southern sophistication of the menu and the carefully appointed interiors. Develop a versatile menu system to support seasonal offerings and daily specials. Execution Drawing inspiration from pin-up artwork and vintage seed packets, bright colored imagery dominates the brand. The logotype was drawn from the script found on mason jars, and the menus were created with typewriter fonts, complete with blemish marks and hand-written notes. <img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_16_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_16_o.jpg" data-mid="15476264" caption="Sissy's Restaurant Mural" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_1_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_1_o.jpg" data-mid="15476246" caption="Sissy's Grand Opening Invite" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_2_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_2_o.jpg" data-mid="15476247" caption="Sissy's Grand Opening Invite" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_3_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_3_o.jpg" data-mid="15476249" caption="Sissy's Grand Opening Invite" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_4_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_4_o.jpg" data-mid="15476250" caption="Sissy's Grand Opening Invite" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_5_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_5_o.jpg" data-mid="15476251" caption="Sissy's Letterpressed Business Cards" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_6_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_6_o.jpg" data-mid="15476252" caption="Sissy's Letterpressed Business Cards" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_7_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_7_o.jpg" data-mid="15476253" caption="Sissy's Letterhead and Menu" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_8_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_8_o.jpg" data-mid="15476255" caption="Sissy's Menu Interior" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_9_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_9_o.jpg" data-mid="15476256" caption="Sissy's Coasters, Stamps and Stickers" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_10_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_10_o.jpg" data-mid="15476257" caption="Sissy's Dinner Menu Covers" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_11_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_11_o.jpg" data-mid="15476258" caption="Sissy's Dinner Menu Covers" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_12_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_12_o.jpg" data-mid="15476259" caption="Sissy's Bar Menu Covers" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_13_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_13_o.jpg" data-mid="15476260" caption="Sissy's Dinner Menu" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_14_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_14_o.jpg" data-mid="15476261" caption="Sissy's Bar Menu" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_15_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload36.cargocollective.com/1/2/65848/3034629/Sissy-s_POrtfolio_assets_15_o.jpg" data-mid="15476262" caption="Sissy's Dinner Menu" border="0" align="left"/> pageTracker._trackPageview("/Sissys"); http://www.tractorbeam.com/J-Hilburn http://www.tractorbeam.com/following/tractorbeam.com/J-Hilburn Wed, 25 Jan 2012 00:00:04 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 2671045 Custom luxury men's clothier with over 1200 personal style advisors, offering made-to-measure wardrobes and ready-to-wear accessories from the finest Italian mills. Challenge The existing sales materials were cumbersome, complicated, and failed to project a brand image that matched the quality and price point of the product. Execution Developed a custom fit workbook, including photography and line-art illustration, to aid in the fitting and materials selection process. Designed a companion piece to showcase the ready-to-wear collection. <img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_3_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_3_o.jpg" data-mid="13536878" caption="J.Hilburn Custom Fit Guide" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_4_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_4_o.jpg" data-mid="13536880" caption="J.Hilburn Custom Fit Guide" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_6_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_6_o.jpg" data-mid="13536882" caption="J.Hilburn Custom Fit Guide" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_8_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_8_o.jpg" data-mid="13536883" caption="J.Hilburn Custom Fit Guide" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_10_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_10_o.jpg" data-mid="13536884" caption="J.Hilburn Custom Fit Guide" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_11_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_11_o.jpg" data-mid="13536885" caption="J.Hilburn Custom Fit Guide" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_16_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_16_o.jpg" data-mid="13536886" caption="J.Hilburn Custom Fit Guide" border="0" align="left"/> <img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_20_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_20_o.jpg" data-mid="13536901" caption="J.Hilburn Seasonal Collection" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_21_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_21_o.jpg" data-mid="13536902" caption="J.Hilburn Seasonal Collection" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_22_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_22_o.jpg" data-mid="13536903" caption="J.Hilburn Seasonal Collection" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_25_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_25_o.jpg" data-mid="13536904" caption="J.Hilburn Seasonal Collection" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_26_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_26_o.jpg" data-mid="13536905" caption="J.Hilburn Seasonal Collection" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_28_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_28_o.jpg" data-mid="13536906" caption="J.Hilburn Seasonal Collection" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_31_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload18.cargocollective.com/1/2/65848/2671045/JHilburn_Portfolio_31_o.jpg" data-mid="13536908" caption="J.Hilburn Seasonal Collection" border="0" align="left"/> pageTracker._trackPageview("/J-Hilburn"); http://www.tractorbeam.com/cPRIME http://www.tractorbeam.com/following/tractorbeam.com/cPRIME Wed, 10 Aug 2011 22:22:31 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 963345 Performance-wear company that develops products designed to promote balance, strength, and flexibility. Brand ambassadors include professional athletes and other prominent celebrities. Challenge Develop a singular technology into a range of products to reach diverse markets. Create a brand and messaging base that communicates the promise of the technology to everyday users. Execution Designed a complete product line (including packaging) and sourced production in Hong Kong. Managed product mix and inventory flow. Created complete brand, including name, sales tools, website and trade show environments. <img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets__768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets__o.jpg" data-mid="9124961" caption="Product and Packaging Design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_2_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_2_o.jpg" data-mid="9124962" caption="Product Design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_3_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_3_o.jpg" data-mid="9124964" caption="Product and Packaging Design" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_5_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_5_o.jpg" data-mid="9124966" caption="Tradeshow Elements" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_6_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_6_o.jpg" data-mid="9124967" caption="Digital Sales Kit" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_7_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_7_o.jpg" data-mid="9124972" caption="Digital Sales Kit" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_8_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_8_o.jpg" data-mid="9124973" caption="Digital Sales Kit" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_9_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_9_o.jpg" data-mid="9124974" caption="Celebrity Campaign" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_10_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_10_o.jpg" data-mid="9124975" caption="Celebrity Campaign" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_11_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_11_o.jpg" data-mid="9124977" caption="Celebrity Campaign" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_12_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/-cPrime_assets_12_o.jpg" data-mid="9124978" caption="Celebrity Campaign" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites__768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites__o.jpg" data-mid="8941836" caption="Main site" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_1_768.png" width="768" height="1992" width_o="768" height_o="1992" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_1_o.png" data-mid="8941841" caption="Homepage" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_2_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_2_o.jpg" data-mid="8941842" caption="Bands section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_4_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_4_o.jpg" data-mid="8941844" caption="Stories section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_5_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_5_o.jpg" data-mid="8941846" caption="Individual story" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_6_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_6_o.jpg" data-mid="8941847" caption="Design section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_7_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_7_o.jpg" data-mid="8941848" caption="Research section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_8_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_8_o.jpg" data-mid="8941849" caption="Product section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_9_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_9_o.jpg" data-mid="8941850" caption="Product section expanded" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_10_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_10_o.jpg" data-mid="8941851" caption="Videos section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_11_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_11_o.jpg" data-mid="8941854" caption="Videos section player" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_12_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_12_o.jpg" data-mid="8941856" caption="News section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_13_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_13_o.jpg" data-mid="8941857" caption="Contact section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_14_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_14_o.jpg" data-mid="8941858" caption="Alex Rodriguez and Kevin Hartman microsites" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_15_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_15_o.jpg" data-mid="8941859" caption="Dwight Howard microsite" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_16_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_16_o.jpg" data-mid="9124938" caption="Microsite About section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_17_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_17_o.jpg" data-mid="8941864" caption="Microsite Product section" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_18_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/963345/cprime_websites_18_o.jpg" data-mid="8941867" caption="Microsite Product section" border="0" align="left"/> pageTracker._trackPageview("/cPRIME"); http://www.tractorbeam.com/Old-Parkland http://www.tractorbeam.com/following/tractorbeam.com/Old-Parkland Mon, 21 Feb 2011 17:45:24 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 1014470 A Dallas real estate investment firm undertook the restoration of a century-old hospital building and surrounding campus, which now serves as their corporate headquarters.Challenge Capture the history of an iconic Dallas building while presenting a vision for its future. Develop a public-facing image for the project that positions it as an integral part of the community. Execution Created a cohesive brand image and message base that drove development of a beauty brochure, extensive collateral system, website, and sales tools. Directed and produced a photoshoot to capture the essence of the restoration. <img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_2_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_2_o.jpg" data-mid="5216889" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_11_15_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_11_15_o.jpg" data-mid="5284018" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_12_16_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_12_16_o.jpg" data-mid="5284019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_13_17_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_13_17_o.jpg" data-mid="5284020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_14_18_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_14_18_o.jpg" data-mid="5284021" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_15_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_15_o.jpg" data-mid="5284022" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_16_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_16_o.jpg" data-mid="5284023" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_17_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_17_o.jpg" data-mid="5284025" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_18_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_18_o.jpg" data-mid="5284026" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_19_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_19_o.jpg" data-mid="5284027" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_20_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_20_o.jpg" data-mid="5284028" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_21_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_21_o.jpg" data-mid="5284030" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_22_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_22_o.jpg" data-mid="5284031" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_23_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_23_o.jpg" data-mid="5284033" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_24_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_24_o.jpg" data-mid="5284034" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_25_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_25_o.jpg" data-mid="5284035" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_26_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_26_o.jpg" data-mid="5284036" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_27_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_27_o.jpg" data-mid="5284037" border="0" align="left"/> Slide 1-18 Admissions brochure <img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case__768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case__o.jpg" data-mid="5350410" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case_2_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case_2_o.jpg" data-mid="5350411" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case_3_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case_3_o.jpg" data-mid="5350413" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case_4_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_Case_4_o.jpg" data-mid="5350414" border="0" align="left"/> Slide 1-4 Presentation container <img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_3_7_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_3_7_o.jpg" data-mid="5284005" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_2_6_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_2_6_o.jpg" data-mid="5284004" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_4_8_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_4_8_o.jpg" data-mid="5284007" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_5_9_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_5_9_o.jpg" data-mid="5284008" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_6_10_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_6_10_o.jpg" data-mid="5284010" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_7_11_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_7_11_o.jpg" data-mid="5284011" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_8_12_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_8_12_o.jpg" data-mid="5284013" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_9_13_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_9_13_o.jpg" data-mid="5284015" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_10_14_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/1014470/OP_portfolio_10_14_o.jpg" data-mid="5284017" border="0" align="left"/> Slide 1-9 Print collateral and sales tools <img src="http://payload.cargocollective.com/1/2/65848/1014470/op_images__o_768.jpg" width="768" height="499" width_o="994" height_o="647" src_o="http://payload.cargocollective.com/1/2/65848/1014470/op_images__o_o.jpg" data-mid="5164731" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/op_images_2_o_768.jpg" width="768" height="499" width_o="994" height_o="647" src_o="http://payload.cargocollective.com/1/2/65848/1014470/op_images_2_o_o.jpg" data-mid="5164732" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/op_images_4_o_768.jpg" width="768" height="499" width_o="994" height_o="647" src_o="http://payload.cargocollective.com/1/2/65848/1014470/op_images_4_o_o.jpg" data-mid="5164735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1014470/op_images_6_o_768.jpg" width="768" height="499" width_o="994" height_o="647" src_o="http://payload.cargocollective.com/1/2/65848/1014470/op_images_6_o_o.jpg" data-mid="5164738" border="0" align="left"/> Slide 1-4 Campus website #prev_project{display:none;} pageTracker._trackPageview("/Old-Parkland"); http://www.tractorbeam.com/Cash-Doctors http://www.tractorbeam.com/following/tractorbeam.com/Cash-Doctors Mon, 14 Feb 2011 17:28:38 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 923753 A start-up company providing innovative fundraising programs to schools that promote honesty, originality and community. Challenge To develop a universal language that would effectively motivate faculty, students and surrounding communities to take part in helping reach a common goal. Execution By borrowing an aesthetic language commonly seen in medical and financial fields, we developed a toolbox of assets to help drive awareness at tradeshows, school events and online. <img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_1_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_1_o.jpg" data-mid="4831691" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_2_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_2_o.jpg" data-mid="4831692" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_3_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_3_o.jpg" data-mid="4831694" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_4_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_4_o.jpg" data-mid="4831696" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_5_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_5_o.jpg" data-mid="4831698" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_6_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_6_o.jpg" data-mid="4831699" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_8_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_8_o.jpg" data-mid="4831701" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_9_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_9_o.jpg" data-mid="4831702" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_10_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_10_o.jpg" data-mid="4831703" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_11_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_11_o.jpg" data-mid="4831704" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_12_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_12_o.jpg" data-mid="4831705" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_13_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_13_o.jpg" data-mid="4831706" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_14_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/923753/CashDrs_Portfolio Assets_14_o.jpg" data-mid="4831708" border="0" align="left"/> Slide 1 Brand identity, Slide 2-9 Collateral, Slide 10-13 Teaser website pageTracker._trackPageview("/Cash-Doctors"); http://www.tractorbeam.com/City-of-Lewisville http://www.tractorbeam.com/following/tractorbeam.com/City-of-Lewisville Tue, 08 Feb 2011 15:57:53 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 1033397 With Toyota of Lewisville as title sponsor, the city of Lewisville, Texas developed Railroad Park, a 250-acre sports and recreation complex. Challenge Develop a brand and environmental signage package to support the partnership between the dealership and the city. Ensure that the signage adds to the aesthetic beauty of the park. Execution Created a brand hierarchy to install Toyota of Lewisville as the title sponsor, while maintaining a unique brand for the park itself. Developed monument, wayfinding, and identifier signage throughout the park, along with illustrated park maps. <img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_1_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_1_o.jpg" data-mid="4962169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_2_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_2_o.jpg" data-mid="4962171" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_3_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_3_o.jpg" data-mid="4962173" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_4_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_4_o.jpg" data-mid="4962175" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_5_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_5_o.jpg" data-mid="4962177" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_6_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_6_o.jpg" data-mid="4962179" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_7_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_7_o.jpg" data-mid="4962182" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_8_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_8_o.jpg" data-mid="4962184" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_9_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/1033397/rrpark_portfolio_9_o.jpg" data-mid="4962186" border="0" align="left"/> Slide 1-9 Environmental Signage pageTracker._trackPageview("/City-of_Lewisville"); http://www.tractorbeam.com/Naomi http://www.tractorbeam.com/following/tractorbeam.com/Naomi Tue, 08 Feb 2011 00:23:02 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 899274 Independent jewelry designer with over 25 years of marketplace success. Lacking a true brand, the designer sought to establish a retail presence and an expanded customer base. Challenge Bring the brand to retail environments. Challenge existing players, like David Yurman. Create a compelling brand story to drive sales at retail and trade on existing equity. Execution Developed brand story based around the designer's rich heritage. Created brand elements, including identity, brand inspiration book, retail packaging, and retailer pitch presentation box. <img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio__768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio__o.jpg" data-mid="4448013" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_4_768.jpg" width="768" height="500" width_o="2048" height_o="1333" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_4_o.jpg" data-mid="4950554" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_10_23_768.jpg" width="768" height="500" width_o="1600" height_o="1042" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_10_23_o.jpg" data-mid="4964173" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_11_768.jpg" width="768" height="500" width_o="2048" height_o="1333" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_11_o.jpg" data-mid="4950579" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_6_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_6_o.jpg" data-mid="4448021" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_5_768.jpg" width="768" height="500" width_o="2048" height_o="1333" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_5_o.jpg" data-mid="4950561" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_6_768.jpg" width="768" height="500" width_o="2048" height_o="1333" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_6_o.jpg" data-mid="4950565" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_7_768.jpg" width="768" height="500" width_o="2048" height_o="1333" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_7_o.jpg" data-mid="4950569" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_8_768.jpg" width="768" height="500" width_o="2048" height_o="1333" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_8_o.jpg" data-mid="4950571" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_9_768.jpg" width="768" height="500" width_o="2048" height_o="1333" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_rev_9_o.jpg" data-mid="4950573" border="0" align="left"/> Slide 1-2 Identity, Slide 3 Letterhead, Slide 4-10 Brand essence book <img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_8_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_8_o.jpg" data-mid="4448023" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_9_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_9_o.jpg" data-mid="4448024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_10_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_10_o.jpg" data-mid="4448026" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_11_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_11_o.jpg" data-mid="4448027" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_12_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_12_o.jpg" data-mid="4448028" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_13_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_13_o.jpg" data-mid="4448030" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_14_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/899274/naomi_portfolio_14_o.jpg" data-mid="4448032" border="0" align="left"/> Slide 1-7 Web pageTracker._trackPageview("/Naomi"); http://www.tractorbeam.com/Contact http://www.tractorbeam.com/following/tractorbeam.com/Contact Tue, 25 Jan 2011 15:37:16 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 977255 <img src="http://uploads.tractorbeam.com/images/map.jpg" width="768" height="290" border="0" alt="" /> Not about tractors, but we are about working with inspired brands, people, and products. You should give us a call sometime. Tractorbeam® 325 Cesar Chavez, Dallas, Texas 75201 Phone: 214-747-5400 Fax: 214-747-2716 info@tractorbeam.com New Business Phone: 214-747-5400 clients@tractorbeam.com Job Opportunities Phone: 214-747-5400 jobs@tractorbeam.com Public Relations Phone: 214-747-5400 pr@tractorbeam.com .project_header{display:none;} http://www.tractorbeam.com/Spyder http://www.tractorbeam.com/following/tractorbeam.com/Spyder Tue, 11 Jan 2011 22:39:41 +0000 Tractorbeam® | Strategy | Design | Advertising | Marketing | Not About Tractors 927236 Spyder is one of the largest and hottest ski wear brand on the slopes, positioned in more than 1,000 retail stores worldwide.Challenge In 2002, Spyder shopped for marketing firms because they had achieved 99% market penetration and had hit a sales wall. The challenge was to help them overcome this hurdle and achieve growth on large scale. Execution Tractorbeam expanded Spyder’s distribution channels by taking their products to mass retail. We designed and launched a national ad campaign, photographed in New York and San Francisco. The campaign extended to television, print, outdoor, and trade show. Spyder’s sales grew from $25M to $86M in three years. <img src="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_2_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_2_o.jpg" data-mid="4448174" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_3_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_3_o.jpg" data-mid="4448175" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_4_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_4_o.jpg" data-mid="4448176" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_5_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_5_o.jpg" data-mid="4448177" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_6_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_6_o.jpg" data-mid="4448178" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_7_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_7_o.jpg" data-mid="4448180" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_8_768.jpg" width="768" height="500" width_o="768" height_o="500" src_o="http://payload.cargocollective.com/1/2/65848/927236/Spyder_Portfolio_8_o.jpg" data-mid="4448181" border="0" align="left"/> Slide 1-7 National print campaign Motion Motion Motion pageTracker._trackPageview("/Spyder");